I love yogurt. I love good yogurt. In our household, we typically buy mid-range Greek yogurts, because that’s the best bang for your buck, in my opinion. General Mills, who own Yoplait, recently launched their newest line, Oui. Inspired by traditional French-style yogurts, Oui is supposed to be a more small-batch style yogurt, allowed to culture in its individual glass cups.

Oui also buys into the “all natural” return to slow food. It’s made with only a few ingredients…milk and yogurt culture and that’s it for the plain variety. If you get the fruit flavors, they have no artificial colors or flavors. At my local grocery, I spotted eight flavors: Plain, Peach, Lemon, Strawberry, Blueberry, Black Cherry, Vanilla, and Coconut.

It’s a little pricey for individual pots of yogurt…you have to pay for that glass cup somewhere, and they’ll hit you between $1.30-$1.75. They do look adorable. They are in a thick glass pot with a foil seal. The seals are hard to pull off, but they have a cute little saying on the bottom, so that’s nice.

I picked up peach and lemon and set out to try them. They aren’t tangy like Greek yogurt, but they have the same thick consistency. It also has a very luxurious, dessert-like texture. It’s thick and pillowy with a fantastic mouthfeel. As for the flavor…solid meh. It’s not special but it’s not awful either. The flavor is very light but tastes like every other yogurt on the market. Given the price point, I’d rather just purchase some Greek yogurt, save the money, and have the same texture with a better flavor profile.

Given the hype I’ve heard about these, from friends, coworkers, food bloggers…it didn’t hit the mark. Maybe if you’re used to eating somewhat mediocre quality or cheaper yogurt, this is a massive step up, but if you’re not, then you don’t need to try this.

What are your favorite yogurt brands?