Wet n Wild Photofocus Foundation Review

Recently, I was doing some travelling and forgot my foundation. A quick stop at the Walgreens, and I found the Wet n Wild Photofocus Foundation for a whopping $6. That was some sarcasm. $6? My expectations were very, very low. But, it said it was meant to be used for photos, and I take so many photos, so I was in. I’ve gotten the curse of the white cast in the past, so I was excited to try something that promised to avoid this entirely.

Coming in 20 shades, it does have an okay shade range. It might be a little harder to find a match if you’re on the far ends of the spectrum, but it accommodates the middle really well. It is also a solid ounce of product, so you’re getting your money’s worth.

I was initially very hesitant because it looked like the bottle was just a glass bottle. I hate that. Glass bottles must have a pump. I hate that so many retailers have decided that it’s okay to just not bother with that. But! Surprise! This foundation has a flat paddle applicator. It’s unique, and I love it. It’s so easy to get out just the amount that I need, while keeping the outside of the bottle mess-free!

My shade is Soft Ivory, and this is all I have been wearing for the past week. In my experience, the shade did not oxidize, and stayed true to color all day. I’ve heard that some shades have a problem with this though. The fluid is light and easy to apply. It has a satin (or demi) matte appearance, and looks very natural with just one coat. I would call this a medium coverage foundation, but with a second application, it can be full coverage. When I use this, I haven’t needed to spot conceal. The wear time is also okay. It’s just average, I would say, but not bad at all. At around the five-hour mark, I start to notice it settling into my laugh lines. It’s easy to re-blend and touch up though, so I do get a full day out of it.

There is one awful thing about this: the smell. It’s like house paint. If you want to smell like you’ve been huffing in the parking lot of the Home Depot…this is it. The good news is that it will dissipate, but not right away.

As for the claims of no flashback, I’ve been using it for a while, and wearing it out to photo-taking situations, and it’s performed beautifully. As far as I can tell, my face looks great in photos. Smooth, even-toned, but very natural. I like it, and it’s a total steal for $6. I would recommend. If you want to see more photos, if you had over to my Instagram, it's alllll that I've been wearing for foundation.

What has been your drugstore discovery?